Powered by Seat Unique
Our technology and digital distribution help partners reach new audiences, increase conversion rates and grow premium revenue through a simple three-click purchase journey for fans. The result is greater efficiency, stronger performance and measurable commercial impact - while partners retain full control.
That’s the power of partnership - combining expertise, technology and an ambition to grow Premium Live together.
50%
YoY growth in premium sales
NFL
We converted surging international NFL demand into premium growth, delivering a 50% year-on-year premium sales uplift and expanding high-value hospitality experiences across the London Games.
14%
YoY growth in attendance at flagship events
Arena Racing Company
Through our work across ARC’s racecourses, we helped advance their commercial and digital objectives. The partnership delivered strong hospitality sales growth showing a 14% year-on-year attendance growth at their flagship events.
54%
Increase in new premium buyers
Edgbaston
By introducing a scalable GA+ concept, leveraging our technology and market insight, we were able to accelerate Edgbaston's digital transformation. This drove a 54% increase in new premium buyers and 60% growth in ticket sales.
60%
Growth in online premium sales
Burnley FC
Seat Unique revolutionised Burnley’s premium model, accelerating online hospitality from 1% to 60% of sales and unlocking powerful new international demand at Turf Moor.
