Powered by Seat Unique
Our technology and digital distribution help partners reach new audiences, increase conversion rates and grow premium revenue through a simple three-click purchase journey for fans. The result is greater efficiency, stronger performance and measurable commercial impact - while partners retain full control.
That’s the power of partnership - combining expertise, technology and an ambition to grow Premium Live together.

50%
YoY growth in premium sales
NFL
We converted surging international NFL demand into premium growth, delivering a 50% year-on-year premium sales uplift and expanding high-value hospitality experiences across the London Games.

62.7%
Premium sales growth in year one
M&S Bank Arena Liverpool
One year into their partnership with Seat Unique, M&S Bank Arena Liverpool has achieved a 62.7% increase in premium sales, with annual premium revenue surpassing £1 million.

54%
Increase in new premium buyers
Edgbaston
By introducing a scalable GA+ concept, leveraging our technology and market insight, we were able to accelerate Edgbaston's digital transformation. This drove a 54% increase in new premium buyers and 60% growth in ticket sales.

60%
Growth in online premium sales
Burnley FC
Seat Unique revolutionised Burnley’s premium model, accelerating online hospitality from 1% to 60% of sales and unlocking powerful new international demand at Turf Moor.
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With Seat Unique, 68% of Northampton Saints Premium Bookings Were New Customers

Arena Racing Company Scaled Premium Hospitality Across Their Portfolio With Seat Unique

Seat Unique Presents An Evening with President Barack Obama with KMJ Entertainment
