Transforming the world
of Premium Live
Technology
Our unified platform and four integrated products power the sale of premium experiences, placing partner inventory in front of new audiences through data-led digital marketing and global distribution channels. At the same time, rightsholders, venues and promoters retain full control, insight and intelligence to maximise the value of their premium inventory.
Direct Fan Access
We connect premium inventory to millions of engaged fans globally, expanding reach and driving incremental revenue without compromising ownership.
Seat Unique Mobile App
We streamline the premium journey from discovery to booking, enabling fans to find, buy and manage live experiences right in the palm of their hand.
White Label Software
We provide co-branded pages that integrate directly into your commercial and digital ecosystem, leveraging the Seat Unique platform to connect your premium inventory with new audiences.
API Integrations
We use secure APIs to connect directly to partner ticketing systems, allowing us to distribute your premium inventory while you maintain real-time control over product, pricing and availability.
Marketing
We combine performance-driven digital channels with targeted demand generation to attract new audiences and accelerate premium sales for our partners. Through an integrated mix of SEO, CRM, affiliates, social and PR, we capture demand at source, place premium inventory in front of new and engaged fans, converting them into customers through a unified, data-led approach. The result is expanded reach, higher conversion rates and sustained revenue growth.
SEO & Content
We lead the market in organic search for Premium Live experiences, securing top visibility at the moment fans are actively searching. Our in-house content engine and technical SEO expertise ensure partner inventory dominates search results, delivering sustained exposure and consistent incremental revenue.
SEO & Content
We lead the market in organic search for Premium Live experiences, securing top visibility at the moment fans are actively searching. Our in-house content engine and technical SEO expertise ensure partner inventory dominates search results, delivering sustained exposure and consistent incremental revenue.
David Leyden Dunbar, Group Director of Commercial Strategy at Arena Racing Company“We were already exceptional on the racecourse. Now, the first point of the buying journey matches that same high standard.”
Fan Experiences
We create exceptional fan experiences that transform the way premium audiences access and enjoy live events. Through curated, first-class hospitality, we elevate the live experience wherever it takes place.
At the heart of this is The Seat Unique Club - our signature premium experience. From immersive entertainment to unforgettable moments, every detail is designed to deliver exclusive access, elevated comfort and outstanding service from arrival to final farewell. Whether at iconic sporting fixtures, headline entertainment events or once-in-a-lifetime celebrations, The Seat Unique Club sets the standard for premium experiences across our growing network of partner venues, deepening fan engagement, building long-term loyalty and encouraging repeat attendance through an experience fans know and trust.
Each format flexes to suit the venue and event. From year-round Residencies to high-impact Pop-Ups, scalable Roadshows, immersive VIP Villages and exclusive Afterparties, The Seat Unique Club adapts seamlessly while maintaining a recognisable premium standard.
Residency
We transform a space within your venue into a permanent Seat Unique Club, delivering a fully curated premium experience at every event.
Pop Up
For your most in-demand events, we activate a temporary Seat Unique Club, transforming available space into a bespoke premium experience.
Afterparty
We host an official Seat Unique Club Afterparty within your venue, extending the premium experience beyond the main event and encouraging guests to stay, engage and celebrate for longer.
VIP Village
We design and deliver a bespoke outdoor VIP Village at your event, transforming open greenfield space into a fully curated premium hospitality destination.
Roadshow
We deploy a fully branded, temporary Seat Unique Club structure to your venue, transforming unused outdoor space into a premium hospitality environment that expands capacity and unlocks additional revenue opportunities.
Sponsorship
and Promoting
We partner directly with rightsholders, venues and promoters through strategic investment and official rights agreements, collaborating to enhance the overall premium proposition of their events. By combining sponsorship and ticketing rights, we co-create bespoke high-impact premium moments that deliver measurable commercial value and elevate the live experience.
We collaborated with OVG and Co-op Live to deliver Seat Unique Presents Burna Boy, taking over the Co-op Backstage Club and Green Room to offer fans premium pre- and post-show experiences, including exclusive access to the Grammy Award-winning artist's Soundcheck Experience.
Most recently, we collaborated with KMJ Entertainment to curate and deliver Seat Unique Presents An Evening with President Barack Obama across two nights, offering guests the incredible chance to Meet and Greet with President Barack Obama and enjoy stand out hospitality in the Seat Unique Club.
