The Trusted Platform For Premium Live
We partner directly with rightsholders, venues and promoters to power the sale of premium experiences across sport, music and culture. Through our unified technology platform, data-led digital distribution and global audience reach, we place premium inventory in front of new and engaged audiences, driving sustainable revenue growth and higher conversion rates while ensuring our partners retain full control and pricing integrity.
At the same time, we are setting a new standard for premium access, designing and delivering first-class hospitality experiences that elevate the entire fan journey from purchase through to event day.
Our mission is simple: to help our partners grow premium as a core revenue stream, using technology, insight and intelligent distribution to transform how premium is discovered, sold and experienced worldwide.
Backed by the biggest names in the industry

Jack Whitehall

Harry Kane

Matt Dawson

Sam Warburton

Lauren Bell

Stuart Broad

Sir Clive Woodward

The Players Fund

4 CAST Media
Meet the team

Robin Sherry

Phillipa Hicks

James Duffy

Richard Flint

Matt Judge

Victoria Oakley
The Group
Seat Unique is part of a wider group of businesses united by a single purpose: transforming how fans access and experience premium live events. Alongside Circuit and P1 Travel, we bring together the technology, hospitality and travel expertise to deliver truly end-to-end premium experiences - at any event, anywhere in the world.

The UK’s leading premium experiences platform, trusted by clubs, venues & promoters, with a deep understanding of building fan experiences that drive repeated demand.

The leading supplier of official VVIP experiences, particularly across the Premier League, and renowned for their exceptional service that keeps clients coming back, time and time again.

A European leader in event ticketing and hospitality, connecting an international customer base and B2B network to some of the best major events across the globe.
Recognitions


