Welcome to the world of Premium Live
The global distribution platform connecting
fans to Premium Live experiences
Technology
We drive the distribution of premium experiences through one unified platform and four powerful products, built to help our partners maximise the value of their premium inventory.
Marketing
Through our performance-led digital channels, we attract new audiences for our partners, expanding reach, engaging fans from discovery through to conversion, and driving premium growth at scale.
Fan Experiences
We create exceptional fan experiences that transform the way premium audiences access and enjoy live events. Through curated, first-class hospitality, we elevate the live experience wherever it takes place. At the heart of this is our signature premium experience, The Seat Unique Club.
Sponsorship & Promoting
We partner directly with rightsholders, venues and promoters to elevate premium fan experiences and amplify brand visibility, combining official sponsorship, experiential marketing and ticketing rights to create category-defining moments that deliver measurable value for our partners and unforgettable access for fans.
Unlock New Audiences. Maximise Revenue. Transform Your Live Event.
We connect your premium inventory to millions of fans globally, expanding reach and accessing new audiences.
We design and deliver premium experiences that elevate the entire fan journey, from purchase through to event day, we’re setting a new standard for premium access.
We combine innovative technology, audience insight and global distribution to maximise the value of your premium inventory, driving sustainable revenue growth and higher conversion rates.
We utilise performance-led digital marketing and a brand-building strategy to reach new audiences, capture and convert premium demand and deliver measurable, ROI-driven growth.
Stuart Galbraith, CEO of KMJ“More than ever fans and audiences are seeking out elevated experiences. Working with Seat Unique will help us at KMJ to unlock these experiences and deliver them at scale.”
Success Stories
We converted surging international NFL demand into premium growth, delivering a 50% year-on-year premium sales uplift and expanding high-value hospitality experiences across the London Games.
Success Stories
We converted surging international NFL demand into premium growth, delivering a 50% year-on-year premium sales uplift and expanding high-value hospitality experiences across the London Games.
Fan Experiences
We set a new standard for premium access to live events, delivering curated, first-class hospitality across our growing network of partner venues.
At the centre of this is the Seat Unique Club - our signature premium experience, adaptable across Residencies, Pop-ups, Afterparties, VIP Villages and Roadshows to suit any venue or event.
Residency
We transform a space within your venue into a permanent Seat Unique Club, delivering a fully curated premium experience at every event.
Pop Up
For your most in-demand events, we activate a temporary Seat Unique Club, transforming available space into a bespoke premium experience.
Afterparty
We host an official Seat Unique Club Afterparty within your venue, extending the premium experience beyond the main event and encouraging guests to stay, engage and celebrate for longer.
VIP Village
We design and deliver a bespoke outdoor VIP Village at your event, transforming open greenfield space into a fully curated premium hospitality destination.
Roadshow
We deploy a fully branded, temporary Seat Unique Club structure to your venue, transforming unused outdoor space into a premium hospitality environment that expands capacity and unlocks additional revenue opportunities.
Who We Work With
We’re proud to hold official relationships with some of the world's most prestigious rightsholders, venues and promoters. Together, we provide access to £120M+ of premium inventory to the best live events for fans around the globe.
